The Deliciously Wonderful World of Ben & Jerry’s [and what marketers can learn from them!]

February 13, 2013

      Who doesn’t love Ben & Jerry’s ice cream? I know I do. Chunky Monkey in particular -yum! [Chunky Monkey is one of close to 50 Ben and Jerry’s ice cream flavors. It has a base of creamy banana ice cream which is blended with walnuts and chocolate fudge. Oh – bring it […]

Read the full article →

TV drives social conversations! [and there is science to prove it]

February 1, 2013

On many an occasion in this blog I have stated that “tv is dead” and it has been my personal rallying cry in my social and business scene for about 2 years now. That has led to many many interesting discussions with colleagues, friends and family where I had to justify and then reframe what […]

Read the full article →

Brilliant Brands Series: LACOSTE [an unsung hero]

January 25, 2013

Here’s another brand in the BBI, the “BRILLIANT BRAND INDEX” ®Kurt Frenier. As a reminder, the BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, […]

Read the full article →

The world isn’t changING, it has changED ! [how techology shapes marketing]

January 16, 2013

Last week I was in Vegas, on CES, the Consumer Electronics Show. CES is a yearly event that started a few decades ago to showcase new technologies, but it has grown to what it is today: a peak into current and future consumer behavior (as seen through the lens of technology). At least, that’s how […]

Read the full article →

Brilliant Brands Series: O’Neill {undervalued jewel}

January 3, 2013

Here’s another brand in the BBI, the “BRILLIANT BRAND INDEX” ®Kurt Frenier. As a reminder, the BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, […]

Read the full article →

HAPPY NEW MARKETING YEAR!

January 1, 2013

Happy New Year everyone, and thank you for the support to my blog so far. My 2013 new year resolution for this blog is to continue bringing challenging views on marketing, weekly. I will also strive to bring in more guest authors to get different perspectives on marketing topics (if you are interested, drop me […]

Read the full article →

2012 marketing review!

December 21, 2012

Time to wrap up the year… I guess the greatest phenomenon of the past year was Gangnam Style. If this is the first time you hear about this, you’ve been living in a cave. PSY just today crossed 1bn views on Youtube. One billion! I mean… makes me speechless. Created with Youtube in mind, and […]

Read the full article →

Brilliant Brands Series: PERRIER [bright&shining star]

December 9, 2012

Here’s another brand in the BBI, the “BRILLIANT BRAND INDEX” ®Kurt Frenier. As a reminder, the BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, on a […]

Read the full article →

Are you “leaning forward” when it comes to new marketing tools?

December 2, 2012

Are you forward looking when it comes to marketing, trying out novel techniques? Or does it scare you and your business? Where do you rate yourself (your brand / your company) on the continuum below… with the dinosaurs, stuck in the past? Or with the bold ones, going all out on new marketing?   There […]

Read the full article →

Brilliant Brands Series: LA VACHE QUI RIT

November 24, 2012

I’m going to start writing about brands I love. And will rate them against my own brand evaluation system, BBI, the “BRILLIANT BRAND INDEX” ®Kurt Frenier. 0% science, 100% gut-feel (my gut feel). The BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a […]

Read the full article →

← Previous Entries

Next Entries →