GREEN can be f****** awesome (The Fisker Karma Example)

November 18, 2012

  I’ve written two previous post on “green” being cool (read them here and here), and this is another one. No particular reason why this blog post is about a car once more, but this one I just had to share… Fisker is a relative newcomer in car-land. Henrik Fisker, a visionary and famous car-designer, decided […]

Read the full article →

Are you NEQI-focused? (Never Ending Quality Improvement)

November 10, 2012

Let me spend a moment on the value of focusing your business against the right thing. For almost any company there is only one of two ways to “direct” focus: you either “add” stuff to the value equation (i.e. add to whatever it is you ‘create’ or ‘sell), or you “take away” from it (i.e. […]

Read the full article →

The Louboutin Brand Experience: “flirting with your feet”

November 2, 2012

“Give a girl the right shoes, and she can conquer the world.” (Marilyn Monroe) Ask a woman about the most aspirational brand of shoes, and chances are you will hear “Louboutin” as an answer. Why? Shoes are shoes, right (says a man) ? WRONG! Louboutin doesn’t make shoes. Louboutin sells an experience that every woman […]

Read the full article →

Fifty Shades Of …What?

October 23, 2012

  You can’t go anywhere these days without seeing women reading “50 shades of Grey”. Even here in the Middle East -not necessarily the most liberal of literary places- the book is everywhere! It is one of the most talked-about books, and a best seller at all the international book fairs.     Fifty Shades beat all […]

Read the full article →

(brand experience) it’s about the sizzle, not the steak!

October 10, 2012

So here’s an interesting way to look at what brand experience is all about. Imagine walking into a fancy restaurant. Well-known chef, famous for his good, quality food. Now take your mind to another restaurant. Equally appreciated, delivering the same kind of food standards. BUT with one difference… whereas the first restaurant makes a fine […]

Read the full article →

10 Must-Do Tips For You To “Enjoy” The Corporate Roller Coaster!

October 4, 2012

I thrive well in a corporate environment. More so than would I be running my own company. Why is that, some people ask me. I guess I have found the way to combine the best of two worlds: the world outside the company, and the world inside the company. I find it relatively easy to […]

Read the full article →

HEINEKEN 007: licence to kill !

September 28, 2012

We all know beer icon Heineken. And a lot of us l-o-v-e Heineken, whether we are brand users or not. And there is a reason for that love. Not the product per se, but the brand. Heineken is one of the world’s most famous beers, comfortably sitting in a $17+bn company. The 150-year- old Dutch […]

Read the full article →

WHY experience branding is important

September 21, 2012

I’ve written quite a bit about experience branding and the importance of a building unique experiences when it comes to marketing activation. This week I got an interesting question from a reader/fan (thank you, Anthon): “why is experience branding important in the first place?” Good question! So, let me take a step back, and try […]

Read the full article →

INNOVATION: work the system!

September 14, 2012

A key part of brand management and brand growth is keeping the brand afresh. Innovation plays a critical role. But all too often, innovation becomes a “goal” rather than a “means”. When innovation is not incapsulated into the brand growth plan, then the “system” will show some strange behavior and all of a sudden it […]

Read the full article →

Weird, cheesy, sleazy horse-riding swag … the new style is called: “GANGNAM STYLE”

September 12, 2012

Wake up! If you haven’t heard or seen Gangnam Style, then it is time you do. Korean rapper PSY (read: sai) launched a new “dance-style” called Gangnam Style. Imagine sitting on an invisible horse and trying to gallop dance -it basically comes down to that. PSY is now a viral superstar; the fastest rising of […]

Read the full article →

← Previous Entries

Next Entries →