Seth Godin gave a TED* talk a few years back on how to STAND OUT. Almost 10 years later, this talk is still valid and will remain so for a long time. See for yourself:
* TED: “TED” is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. Along with two annual conferences — the TED Conference in Long Beach and Palm Springs each spring, and the TEDGlobal conference in Edinburgh UK each summer — TED includes the award-winning TEDTalks video site, the Open Translation Project and TED Conversations, the inspiring TED Fellows and TEDx programs, and the annual TED Prize. This is an absolute source of inspiration for all marketers.
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