See on Scoop.it – MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender
“When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day.
Kurt Frenier‘s insight:
It still comes down to ethos, pathos, and logos … all 3 deliver SOCIAL CURRENCY.
See on www.scoop.it
