consumer insights

Golden rule of innovation: MAKE IT FOR YOURSELF! [Porsche]

by Kurt on June 9, 2012

The power of “LIKE” <- press LIKE

by Kurt on May 11, 2012

Consumer Research In Flux?

by Kurt on January 18, 2012

PRICING, AND HOW TO GO ABOUT IT (“the price distance to the bin”)

by Kurt on September 30, 2011