My TVC Work

Just a small selection of the tvc work I’ve been involved in …

 

My very first commercial for Smiths potato chips, Holland, 1999:

REBRANDING SMITHS-to-LAY’S, Holland, 2000, with musical genius and celebrity Marco Borsato:

 

One of the most beautiful copies I made for BASE, telecom operator in Belgium, in 2003, trying to evoke “freedom of speech” in a very triggering, unorthodox and disruptive manner:

And here’s another follow-up Freedom Of Speech copy:

Sunbites launch copy Egypt (not entirely my doing, but I was heavily “involved”), following the Rube Goldberg principle of movement:

fyi – best Rube Goldberg ever: here

Doritos Jalapeno, Saudi Arabia (again, not my work directly, but I was “involved”)

Doritos Egypt, trying to explain the “impact” of flavor

Chipsy Egypt “do good” copy (keeping kids in school)

 

And then there was the 2002 tv commercial with celebrity actor ANTONIO BANDERAS for the launch of Lay’s Mediterraneas in Holland, that I worked on with my Marketing VP, Gino Appiotti. One of the press releases is HERE. Unfortunately I can’t find the copy online.