See on Scoop.it – MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender
A yearlong intense dialogue between two busy professionals about the meaning of marketing, the universe and life. Written in a never seen storytelling way to explain the future of marketing and the role of branding in there. This is the first marketing book that reads like a novel.
See on www.brandhome.com
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See on Scoop.it – MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender
“When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day.
It still comes down to ethos, pathos, and logos … all 3 deliver SOCIAL CURRENCY.
See on www.scoop.it
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