My Marketing Beliefs
If all action starts from a set of beliefs,
then here are mine after having worked as a marketing professional for 20+ years:
MY 10 FUNDAMENTAL PERSONAL BELIEFS & VIEWS ON MARKETING:
1] Marketing is and should always be (about) fun!
2] Marketing is fascinating, and everchanging. As a marketer, you need to keep up with the change.
3] Consumers love brands and they love innovation.
You are contributing to making them feel good.
4] Imagine yourself in the shoes of the consumer; always! Don’t sit in your ivory tower and imagine your consumer’s life … go out there and observe.
5] I am not the consumer, nor is my wife or neighbour!
6] The biggest consumer & inspiration lab is always around your corner;
it’s called the supermarket. Check it out, regularly.
7] Be the GM for your brand.
Your passion, your effort is the key to success for your brand! So is “doing things right”. If you were/are an entrepreneur you would always avoid putting your business in jeopardy.
8] It’s all about earning the next repeat purchase! Sustainability is key.
9] Look into the future, don’t dwell on the past.
10] Dazzle, charm, seduce, entertain…every day! Spread some (brand) love. That also means: experiment, try new things, create WOW impressions, don’t rest on your laurels.