My Marketing Beliefs

If all action starts from a set of beliefs,

then here are mine after having worked as a marketing professional for 20+ years:




1]   Marketing is and should always be (about) fun!

2]   Marketing is fascinating, and everchanging. As a marketer, you need to keep up with the change.

3]   Consumers love brands and they love innovation.

You are contributing to making them feel good.

4]   Imagine yourself in the shoes of the consumer; always! Don’t sit in your ivory tower and imagine your consumer’s life … go out there and observe.

5]   I am not the consumer, nor is my wife or neighbour!

6]   The biggest consumer & inspiration lab is always around your corner;

it’s called the supermarket. Check it out, regularly.

7]   Be the GM for your brand.

Your passion, your effort is the key to success for your brand! So is “doing things right”. If you were/are an entrepreneur you would always avoid putting your business in jeopardy.

8]   It’s all about earning the next repeat purchase! Sustainability is key.

9]   Look into the future, don’t dwell on the past.

10] Dazzle, charm, seduce, entertain…every day! Spread some (brand) love. That also means: experiment, try new things, create WOW impressions, don’t rest on your laurels.



If you’re not on fb and twitter, find a new profession. 


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