Now here’s a cool marketing campaign, refocusing on traditional TV but smartly integrating social media, to drive excitement for a new car. Yes, you can run a “traditional” car ad saying how great the features are for driving uphill, downhill, through water, rough surfaces etc. But if you really want to communicate ADVENTURE, then give your potential consumers ADVENTURE! That’s exactly what Dodge is doing for their new Dodge Journey. Awesome!
The video speaks for itself …
